IJSDR
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15

Issue: June 2024

Volume 9 | Issue 6

Impact factor: 8.15

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Paper Title: The Mediating Role of Green Marketing in the Relationship between Sustainable Building Practices and Commercial Property Demand: Real Estate Analysis
Authors Name: Dr.S.Subba Reddy , Basireddy Srinivasa Kumar Reddy , Dr.P.Chenchu Reddy
Unique Id: IJSDR2405018
Published In: Volume 9 Issue 5, May-2024
Abstract: Aim/Purpose:- The aim of the descriptive research study was to investigate the mediating role of green marketing practices in relationship between the antecedents of sustainable building practices and commercial property demand. There are various antecedents like: energy efficient measures, water conservation techniques, sustainable and recycled building materials, waste management and recycling practices during construction and integration of renewable energy sources. Outcome:- The outcome of the research witnessed that the green management practices in construction have shown significant relationship with the antecedents of sustainable building practices and commercial property demand. Research Methodology/Approach/Design:- Developed structured closed ended questionnaire to collect the opinion from publicly available respondents with a simple random sampling technique and applied various descriptive and inferential statistics to analyze the data. Research limitations/implications: The study provides numerou
Keywords: Energy efficient measures, water conservation, sustainable and recycled building materials, waste management, renewable energy sources, real estate, etc.,
Cite Article: "The Mediating Role of Green Marketing in the Relationship between Sustainable Building Practices and Commercial Property Demand: Real Estate Analysis ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.9, Issue 5, page no.124 - 135, May-2024, Available :http://www.ijsdr.org/papers/IJSDR2405018.pdf
Downloads: 000342234
Publication Details: Published Paper ID: IJSDR2405018
Registration ID:211224
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 124 - 135
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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